Breaking Outside the Box
Or rather - redesigning it entirely.
Hi, I’m Laurie Forehand, a consultant and strategist specializing in AI-driven product UX, conversation design, and human-centered AI applications. My work focuses on creating intelligent, intuitive experiences that bridge the gap between human interaction and technology.
As AI rapidly evolves, businesses need more than just chatbots - they need strategic AI experiences that enhance engagement, learning, and performance. I help companies, coaches, and innovators rethink how AI can be used beyond automation, crafting solutions that feel intelligent, personal, and transformative.
With over 15 years of experience in UX and product design, I’ve collaborated with leading brands to push the boundaries of AI-driven interactions. My approach combines deep UX expertise, conversational AI strategy, and a vision for where AI is headed next.
Ready to build AI that truly resonates? Let’s talk.
A Creative Mind with a Technical Edge – Welcome to My World
My journey has always been about blending creativity with technology, viewing every challenge through the lens of design and user experience. My background in these areas allows me to see patterns, enhance functionality, and push the limits of what's possible in product design. I thrive on the intersection where creativity meets cutting-edge tech, and I love working with technology to expand the possibilities of products.
As an early adopter of conversational AI, I’ve been at the forefront of integrating this technology into products that not only function seamlessly but also elevate the user experience. I don’t just create products – I position them for success by combining a strong tech foundation with an eye for design and a deep understanding of digital marketing.
Throughout my career, I've led key initiatives, from integrating voice control features for Peloton to developing conversational AI solutions for major sports teams, and enhancing product experiences for leading healthcare, hospitality, and REIT platforms. My work is driven by a commitment to innovation and a passion for using technology to create meaningful, impactful experiences.
Beyond my consulting work, I also manage 1201AM Creative Labs where I create custom and semi-custom AI assistants and brand tools for coaches and consultants.
When I’m not shaping the next big digital experience, you’ll find me immersed in all things design – I love exploring every facet of it. Music has always been close to my heart, having started my academic journey initially in music before transitioning to design. And I love a good adventure - whether it's hiking through nature, discovering new places, or savoring a great meal. As a student of life, I’m constantly learning and find joy in the little things every day.
My fascination with human interaction, consciousness, psychology, and the deeper principles that shape our earthly existence fuels my work. I’m using AI to delve even deeper into these topics, creating new tools, apps, and assistants that explore mindset and personal growth.
Now that you know all about me, we must be friends! Let’s connect and explore how we can elevate your digital presence together!
